Add to Calendar20231108T000120231111T2359SMA 2023
PLEASE JOIN US FOR SMA 2023In recent years, the world has adopted the widespread use of big data and advanced analytics. Numerous ethical challenges have developed as a result. Customers are becoming more concerned with comprehensive tracking and personalized interactions and decisions enabled by advanced analytics. Companies and governments are also beginning to acknowledge and respond to the potential for negative consequences. While papers relevant to all areas of marketing are welcome, several of the tracks will showcase papers that explore finding a balance between big data, analytics, and ethics. Please join us for SMA 2023 from November 8 – 11 for the opportunity to advance how the wild west of big data and analytics is generating new ethical challenges for marketing. The conference will be held in Fort Worth, TX – “where the west begins”. Special Issues Associated with SMA 2023 There are 5 Special Issues associated with the 2023 SMA Conference. Most Track...
https://sma2023.dryfta.com/ 815 Main St, Fort Worth, TX 76102SMA 2023harrisondl@etsu.edu
